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Understanding the Lifetime Value of a Client

27 January, 2025

If you want to run a profitable agency—or even dream of selling it one day—you need to master the concept of Lifetime Value (LTV). Most agency owners focus too much on the front end, like acquiring clients or closing

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How to Improve Your Profit Margins Without Raising Prices

27 January, 2025

When you think about improving your agency’s profit margins, the default solution often sounds something like, “Let’s raise our prices.” While that might work in some cases, it’s not always the most practical—or smartest—approach. Clients are savvier than ever,

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The Secret to Exceeding Client Expectations Every Time

17 January, 2025

If there’s one thing every successful agency owner knows, it’s this: the secret to keeping clients happy isn’t flashy campaigns or fancy presentations—it’s delivering a tangible return on investment (ROI). In digital marketing, your product is only as good

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The Freedom Formula: Build, Delegate, Scale

17 January, 2025

As an agency owner, there’s a good chance you’re working harder than you should. You’re in the trenches, juggling too many tasks, making every decision, and solving problems that someone else on your team could (and should) handle. It’s

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