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What is a Client Journey “Breakpoint” and How to Fix It

16 August, 2024

In the lifecycle of any client relationship, there are critical moments known as “breakpoints” where agencies must reassess and reinforce their value proposition. These breakpoints are pivotal because they require a renewed effort to re-engage clients, reminding them of

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Demanding Accountability in Leadership Teams

13 August, 2024

Demanding accountability in leadership teams is crucial for building a successful and high-performing organization. However, creating a culture of accountability can be challenging, especially if your company has previously operated without clear standards or expectations. While you can’t force

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Tips for Improving Your Agency’s Bottom Line

13 August, 2024

Improving your agency’s bottom line is essential for long-term success and growth. By setting clear financial goals, implementing effective time-tracking systems, and adjusting your pricing strategies, you can significantly enhance your profitability. Here are some tips to help your

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How to Develop Effective SOPs for Your Team

13 August, 2024

Developing effective Standard Operating Procedures (SOPs) is crucial for maintaining consistency, efficiency, and quality in your organization. SOPs provide clear guidelines for completing tasks and processes, ensuring that everyone on your team understands their responsibilities and can perform their

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The Role of Diversity in Talent Acquisition

13 August, 2024

Diversity in talent acquisition is a critical factor in building a successful and innovative workforce. While some people may dismiss terms like “diversity” as too “woke” or unnecessary for the real world, numerous studies show that a diverse workforce

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Tips for Writing Compelling Job Descriptions

13 August, 2024

Creating compelling job descriptions is crucial for attracting the right talent to your agency and ensuring that new hires understand their roles and responsibilities. A well-crafted job description provides clarity, sets expectations, and aligns the employee’s role with the

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