Momentum is one of the most underrated forces in business. It’s the difference between a team that drags its feet toward goals and one that sprints across the finish line. Here’s the kicker: momentum doesn’t happen by accident. It’s something you, as the leader, have to create intentionally. If you’re not building momentum every single quarter, you’re setting your agency up for a slow crawl—or worse, a total standstill.
I’ll be the first to admit, building momentum isn’t always easy. It takes focus, discipline, and an unwavering commitment to the vision you’ve set for your agency. But the payoff? It’s massive. Momentum not only helps you hit your quarterly goals, but it also energizes your team, strengthens your culture, and keeps your agency on a steady growth path—one that’s incredibly attractive to potential buyers when the time comes to sell.
Let’s get into three ways you can build unstoppable momentum this quarter.
1. Celebrate Small Wins with Big Energy
Too many agency owners make the mistake of only celebrating the big wins—the new million-dollar client, the huge revenue milestone, the deal that took months to close. Don’t get me wrong, those moments are great, but momentum is built in the trenches, not on the mountaintop. Small wins matter because they create a constant stream of positive energy and reinforce that progress is being made.
Here’s how to do it:
- Be Consistent: Make celebrating wins part of your weekly rhythm. It can be as simple as calling out a team member during a meeting or sending a company-wide Slack message. The key is to acknowledge progress regularly.
- Tie Wins to the Bigger Picture: Remind your team how those small wins contribute to the agency’s larger goals. For example, landing one new client may not feel monumental, but when you frame it as another step toward your quarterly revenue target, it reinforces the importance of every contribution.
- Make It Personal: People crave recognition. A handwritten note, a personal thank-you, or even a quick shoutout in front of the team goes a long way in showing your appreciation and keeping morale high.
When your team feels valued and sees that their efforts are making a difference, they’ll push harder. And that’s how momentum builds.
2. Set Clear, Achievable Milestones
Nothing kills momentum faster than vague goals. If your team doesn’t know exactly what they’re working toward, they’ll flounder—and you’ll be the one picking up the slack. Clarity is your best friend when it comes to driving momentum.
Start with your Pro Forma. This is your roadmap for the quarter. Look at the financial goals and metrics you’ve set, and then break those down into specific, measurable milestones. For example:
- Instead of saying, “We need to increase revenue,” say, “We need to close $50,000 in new deals this month.”
- Instead of “Let’s improve client retention,” say, “Let’s reduce churn by 2% this quarter.”
Once you have your milestones, share them with your team. Here’s the thing: people need to know what they’re aiming for and why it matters. Use your org chart to identify who’s responsible for each milestone, and make sure they know their “one number.” This is the metric they’re directly accountable for. When every team member knows exactly what success looks like for their role, you create alignment—and alignment creates momentum.
3. Maintain a High Tempo with Weekly Check-Ins
Momentum thrives on rhythm. If your team feels like they’re operating in chaos with no clear direction or consistency, momentum fizzles out fast. That’s where weekly check-ins come in. These aren’t just meetings for the sake of meetings. Done right, they’re powerful tools for keeping everyone on track and moving forward.
Here’s how to structure your weekly check-ins for maximum impact:
- Start with Wins: Open the meeting by celebrating progress. This sets a positive tone and reinforces the idea that the team is making headway.
- Review Metrics: Go over your key numbers from the week—revenue, client retention, project completion rates, or whatever metrics are driving your goals. Make it clear where the team stands and what needs attention.
- Identify Bottlenecks: Momentum stalls when problems go unresolved. Use this time to identify roadblocks and assign action items to remove them.
- Reinforce the Vision: Remind your team of the bigger picture. People need to know that their daily grind is contributing to something meaningful.
When you maintain a consistent tempo with weekly check-ins, you keep your team focused, aligned, and motivated. Over time, this rhythm becomes second nature, and momentum builds almost automatically.
Final Thoughts
Momentum isn’t magic—it’s a byproduct of intentional leadership. When you celebrate small wins, set clear milestones, and maintain a high tempo, you create an environment where progress feels inevitable. And here’s the best part: momentum is contagious. Once your team feels it, they’ll push harder, work smarter, and stay more engaged.
If you’re serious about growing your agency and eventually selling it for what it’s truly worth, building momentum is non-negotiable. It’s what transforms an ordinary team into an unstoppable force. So don’t wait—start building momentum today, and watch how quickly it propels your agency forward.