As a business owner, you’re likely juggling a million tasks every day, from managing clients to overseeing operations. But the truth is, to truly grow your agency and create a business that works for you (rather than the other way around), you need to step out of the day-to-day grind. One of the most effective ways to free up your time is by hiring an Executive Assistant (EA). Not only will this allow you to focus on what you do best, but it will also help you double or even triple your productivity.
The Role of an Executive Assistant
An Executive Assistant isn’t just someone who manages your calendar or handles admin tasks—they’re a strategic partner who can take a huge load off your plate. By managing the tasks that consume your time, your EA allows you to focus on the high-value activities that actually drive growth, whether that’s meeting with clients, developing new strategies, or expanding your business. In short, they handle the details so you can focus on the big picture.
This shift can transform the way you run your business. Instead of getting bogged down in scheduling meetings or responding to emails, your EA ensures you’re spending time on the tasks where your expertise is truly needed. By freeing up your mental bandwidth, you’ll find that you can accomplish more and make better decisions without feeling overwhelmed.
Letting Your Team Choose Your EA
One of the most common mistakes CEOs make when hiring an EA is having unrealistic expectations. Many envision a “superhuman” who can perfectly anticipate their needs and manage everything seamlessly from day one. But the truth is, finding the right EA is more about chemistry, compatibility, and understanding your specific workflow.
That’s why I prefer to let my staff find my EA. Think of it as an “arranged marriage” where your team, who already knows your work habits, preferences, and quirks, plays matchmaker. Your staff has a much better understanding of your needs than you might realize, and they’ll likely identify someone who is not only highly capable but also a great fit for the agency’s culture.
This process also removes the emotional bias that can sometimes cloud a CEO’s judgment when hiring an assistant. Your team knows what you need in an EA—someone who is reliable, proactive, and detail-oriented—and they’ll select a candidate who complements your strengths rather than catering to unrealistic expectations.
The Freedom Multiplier Effect
Hiring the right EA doesn’t just free up a few hours here and there—it can multiply your time and effectiveness. When you’re no longer burdened with the minutiae, you can redirect your energy toward the tasks that have the highest impact on your business. This is how CEOs move from being stuck in the day-to-day grind to becoming visionary leaders who drive real growth.
By empowering your EA to manage your schedule, handle client communications, and oversee projects, you’ll find that you have more time to focus on strategy, growth, and leadership. Your EA becomes your freedom multiplier, giving you the space to think creatively and make decisions that move the needle.
Conclusion
Building a business that works for you starts with freeing yourself from the day-to-day grind, and hiring an Executive Assistant is one of the most effective ways to do that. By letting your team choose the right EA for you, and trusting their judgment, you’ll find someone who can help you reclaim your time and focus on what really matters. With an EA managing the details, you’ll have the freedom to grow your business, lead with purpose, and finally escape the grind that’s been holding you back.