Welcome back to Operation Agency Freedom! I’m Chris Martinez, your host for today’s episode, and I couldn’t be more excited about our special guest—Luke Eggbraten. In this episode, we get to know a stand-up guy who’s making significant waves in the marketing industry, particularly within the “dirt” industry.
First and foremost, a big shout-out to Luke for being here and sharing his journey. We cover a lot of ground today, from skyrocketing agency revenues to building relationships based on trust and transparency. You’ll want to listen closely, as Luke offers a wealth of insights that could revolutionize how you run your agency.
Revolutionizing the “Dirt” Industry Luke Eggbraten and his company, Phaser Marketing, are transforming how excavation businesses present themselves online. By crafting SEO-optimized websites focusing on career pages and the five main services, Luke has helped many of his clients land lucrative contracts, some even reaching $1.5 million. Luke emphasizes the strength of organic search rankings, solid relationships, and setting realistic client expectations.
From Side Hustle to Full-Time CEO Luke’s journey started while he was working a full-time job. Balancing multiple roles taught him how to manage clients, deliver results, and handle invoicing before taking the plunge into full-time entrepreneurship. By joining a coaching program called the Seven Figure Agency after moving to Arizona, Luke received the mentorship he needed to skyrocket his business from $8,000 in monthly revenue to a whopping $20,000 in November 2021.
Building an In-House Team One of the most notable transformations in Luke’s business was scaling up from using white label partners to building an in-house team after hitting seven figures in revenue. He now works with a mix of remote and in-house employees who are dedicated to the company’s goals. With six full-time employees in the U.S., two in Colombia, one in Serbia, and various contractors, the team’s diversity fuels innovation and operational excellence.
Financial Growth and Strategic Focus Luke’s agency isn’t just growing—it’s thriving. The company aims for a 65% gross profit and has achieved around 90-100K per month in revenue. Chris and Luke also discuss the importance of owners paying themselves appropriately, which often goes overlooked. By focusing on monthly recurring revenue in the excavation industry, Phaser Marketing has built a robust client base, which plays a massive role in their success.
Conclusion: In our conversation today, we covered the incredible journey of Luke Eggbraten from juggling a full-time job to building a multi-million dollar agency specializing in the “dirt” industry. Luke’s story is an inspiring example of the power of focus, mentorship, and strategic growth. As we continue these discussions, remember that each lesson learned is a stepping stone to your own agency’s success.
Stay connected with us on social media and check out our website for more episodes and exclusive live training sessions aimed at running a highly profitable agency. Here’s how you can connect:
Don’t forget to check out Luke Eggbraten’s podcast, “Dirtbags,” available on all major platforms, and get in touch with him through LinkedIn and Instagram for more insights.
Thank you for tuning in, and let’s keep this conversation going. Together, we can build businesses that don’t just thrive but also stand the test of time.
Discussion Points
00:00:00 – Intro
00:00:30 – About Luke
00:02:13 – How Luke started
00:07:03 – Out of the comfort zone
00:08:22 – Why Business owners do not pay themselves?
00:19:07 – Why choosing the dirt niche
00:23:33 – The result of taking that decision
00:25:37 – Navigating the changing business
00:28:51 – Where to find more about Luke
00:30:04 – Outro
Resources
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• Visit our YouTube channel / @bloompartners
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