Our guest: Shaina Weisinger, Founder and CEO of Repurpose House

In this episode, Shaina Weisinger shares how she started the Repurpose House. She explains the challenges, successes, and how Repurpose House is helping businesses leverage their long-form content to boost ROI by turning it into video content.

Conversation highlights

  • Dogs lovers and crazy things they do with these pets
  • The background story of Repurpose House
  • Pillars of Repurpose House success
  • How Shaina and team overcome communication and time zone challenges
  • The Repurpose onboard client process
  • Biggest obstacles facing Repurpose
  • The best advice in growing Repurpose House
  • Process for creating processes

Key Podcast moments

  • [01:27] Roundtable discussion: dogs and crazy things people do for them
  • [08:56] The background story of Repurpose House
  • [14:56] Things that enabled Shaina to succeed
  • [17:02] Overcoming communication and time zone challenge
  • [18:45] The Repurpose onboard client process
  • [22:15] Biggest obstacles facing Repurpose House
  • [26:59] Best advice in growing Repurpose House
  • [28:14] Process for creating processes

Magic Marketing Quotes from our Guest

  • “We realized that the common denominator on the people who thought it was a no-brain were using podcasting as an arm of their marketing strategy.”
  • “To land a digital marketer as a client, like six months after we launched was unfathomable.”
  • “Do not do the work of whatever it is your company is doing from the very beginning because you’ll get stuck in that same mentality of not being able to scale.”
  • “You don’t have to be the greatest graphic designer in the world to do what we do.”
  • “Making sure that you have good people as opposed to the most rock star in whatever it is that you’re doing is a huge benefit.”

Resources Mentioned

About Our Guest

Shaina Weisinger is the founder and CEO of Repurpose House which helps business increase their ROI through turn text into video content. She has a vast background in video production and digital marketing.

Get in contact with Shaina Weisinger

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