Welcome back to Operation Agency Freedom! I’ve got an absolutely amazing episode lined up for you today. I’m Chris Martinez, your host, and I had the pleasure of conversing with Nick Carpenter, the founder of the Legion of loan officers and a thought leader in the mortgage industry. Nick isn’t just a mortgage expert; this multifaceted individual is also an Eagle Scout, Air Force veteran, and the author of the official loan officer strategy guide. He hails from Crestone, Colorado, adding a touch of small-town wisdom to his vast industry knowledge.
In our latest chat, we navigated through the ins and outs of the tough mortgage industry and unpacked some striking strategies that Nick uses to help loan officers succeed.
Nick’s Journey into the Mortgage Industry We kicked off the conversation by discussing Nick’s fascinating entry into the mortgage sector. With a background as a Navy brat and an Air Force member, his journey uniquely positioned him within the real estate world. Nick shared how he initially ventured into real estate as a realtor and eventually developed a love for the marketing aspect. This passion led him to work with a mortgage company, where he set up a corporate marketing department and realized that loan officers could benefit tremendously from marketing strategies typically used by realtors.
Surviving and Thriving in a Tough Industry Our discussion then shifted to the challenges of sustaining a business in the constantly evolving realm of marketing. Chris and Nick reminisced about the early days before the numerous tools and technologies we have now, likening ten years of industry experience to, practically, a century. Nick attributed his longevity to focusing on what works, avoiding misleading “shiny objects” in marketing, and evolving intelligently while staying true to core methods. His emphasis on sticking with proven strategies over chasing new, unproven techniques is a vital lesson for agency folks everywhere.
Building Lucrative Relationships in the Mortgage World One of the standout points Nick shared was his approach to making lead generation more effective. Instead of chasing cold leads, his method focuses on fostering valuable relationships with realtors. His three-pronged approach involves teaching mortgage professionals how to generate leads themselves, retargeting for local recognition, and conducting monthly marketing classes for realtors on topics that genuinely interest them.
One of Nick’s most insightful contributions was the idea of investing four hours of relationship-building time with a new realtor to secure the first deal. This concept of accumulating “trust tokens” resonated deeply and can be applied across numerous industries.
The Power of Live Events Nick’s secret weapon is hosting valuable live events. He teaches that when these events offer immediate, actionable results, they considerably boost the attendees’ trust and engagement. One compelling example was having realtors create and rank a YouTube video live during a workshop. This hands-on approach not only imparts valuable skills but also gives participants tangible proof of success before they even leave the room.
Conclusion Our conversation highlighted several key takeaways that hold immense value, regardless of your industry. Firstly, building meaningful relationships and providing immediate value can create sustainable business growth. Secondly, sticking with what works while adapting to necessary changes ensures long-term success. Lastly, hosting engaging, results-driven live events can cultivate trust and solidify professional relationships.
Thank you for tuning in to this rich, insightful episode. For more actionable advice and to connect with us, check out our social media channels and website. Let’s keep these conversations going and continue to lift each other toward greater success.
Resources
• Connect with Bloom on the following social channels
• Facebook / Bloompartners.io
• Instagram / bloompartners.io/
• Visit our YouTube channel / @bloompartners
• Check out our website and see how we can help you run a profitable agency bloompartners.io
Register for live trainings on running a profitable agency:
